L’Oréal - Consumer Products Division

L'Oréal Consumers Products’ mission is to democratise the best of beauty. They embrace and enhance emerging trends to create the most relevant and sustainable beauty products and experiences, making them accessible to each and everyone all around the world, thanks to the diversity of our brands and their communities.
             
This Division holds the world’s #1 beauty brand with L’Oréal Paris*, the #1 makeup brand with Maybelline New York*,  the #1 natural brand with Garnier, as well as NYX Professional Make Up. They democratise the best of accessible and quality beauty in skincare, makeup, hair care and hair colour. We were tasked to increase its brand presence in both Malaysia and Singapore through influencer engagement.

✔ Trend research

✔ KOL TikTok content strategy

✔ Creative strategy

Client: L’Oreal Groupe

Year: 2023-2024